Explain: find out why AI gets your brand wrong

A new Explain section that checks what AI engines say against your facts, traces errors to their source and checks the fix.

Measure tells you how visible you are. Explain tells you whether AI engines are getting your brand right, and why not.

Truth console

Turn your Brand Graph into a set of facts we can check, run them against every engine, and see what each one gets right and wrong.

Incidents and their source

When an engine states something false, it becomes an incident. We trace it back to the pages most likely to have caused it.

Fix plans, then a re-check

Every incident comes with a fix plan. After you publish the fix, we check the engines again and record whether the answer actually changed.

Perception

See the words each engine actually uses to describe you, grouped into themes, and how they compare with the positioning you want. Drift alerts and sentiment trends flag changes over time.

Facts page

Export your checked facts as a page you can publish for AI engines to read.