Thirty-six tools, built in
The MCP server ships inside the app. Your assistant configures and starts a real crawl, not a saved profile it has to pick from.
Download and connectVisibilityKit Crawler
A desktop SEO crawler your AI client can drive directly. Find what is broken, assign the work, then re-check the page and keep the evidence. Crawl data never leaves your machine.
Free tier, no card. Universal build for Apple Silicon and Intel, signed and notarized. Licences are bought inside the app.
Action Center
Canonical points to a redirected URL
14 product pages · High
Missing meta description
31 blog posts · Medium
Internal links to 404 pages
6 pages · High
Local-only
Crawls are stored on your own disk. We operate no crawl server, so there is nothing for us to read.
36 tools
The MCP server is built into the app, not bolted on. Start a crawl from any MCP-ready AI client and the desktop window fills in as it runs.
Notarized
Signed builds for macOS, Windows and Linux (the macOS app is Apple-notarized), with signed licence tokens and signed auto-updates.
AI-native from day one
Most crawlers added AI support as an afterthought. Crawler was built for it, so your agent and the desktop window work on the same crawl, live.
The MCP server ships inside the app. Your assistant configures and starts a real crawl, not a saved profile it has to pick from.
Download and connectStart a crawl from your AI client and the desktop tab appears and populates live. Both see the same crawl, in step.
Which clients workOptional audit summaries and fix suggestions use the provider you configure, billed by them. Nothing is sent anywhere you did not set up.
Where data goesAudit to confirmed change
A list of issues tells you where to look. It does not tell you whether the change worked. Crawler keeps the finding, the decision and the re-check in one place.
Rank by severity and affected URLs, then attach an owner, a note and a durable status without leaving the crawl.
Re-crawl the affected URLs after the deploy. Verification records what the site actually returned, separately from your task status.
If the re-check cannot establish an outcome (a timeout, a 503), it says so instead of quietly counting as a pass.
Action Center
Canonical points to a redirected URL
14 product pages · High
Missing meta description
31 blog posts · Medium
Internal links to 404 pages
6 pages · High
Evidence, not estimates
Crawler computes the real thing on your link graph rather than a proprietary approximation of it, and shows you the page an automated client actually receives.
Not a vendor score that stands in for link equity. The foundational algorithm, computed natively over the graph your crawl built.
Compare metadata, content and links in the raw response against the rendered page, and see plainly when rendering failed or ran short.
Compare two comparable crawls and get alerted to the differences, so a regression surfaces before a client finds it.
Link graph · internal PageRank
Sample graph. Scores are relative within one crawl.
Agency workflow
Audit work is usually done on somebody else's website, for somebody who was not in the room. The output has to survive that handoff.
Crawls are grouped by client so last quarter’s audit is still where you left it when the retainer call comes round.
Export an HTML action plan with priorities, owners, notes and verification evidence. Agency adds your branding to the client deliverable.
Start from quick, full, Shopify or migration-list scope, then tune the configuration rather than building it from nothing each time.
Action plan export
Northwind Retail
18 findings
Harbour Dental
7 findings
Atlas Logistics
31 findings
Sample workspaces.
Works with any LLM or AI client that can connect to and call an MCP server. Google integrations use credentials you configure, stored securely on your machine.
The subscription you stop renewing
Screaming Frog lists $279 per licence per year and offers no lifetime option. VisibilityKit Crawler Agency is $149 once. The app keeps working forever; only new releases need the $19/year update pass.
Annual licence
$2,511
3 seats × 3 years, still renewing
Crawler Agency
$447
3 machines, paid once
This compares cost, not scope. Screaming Frog has fifteen years of breadth on us: far more individual checks, a mature scriptable CLI and a separate log-file analyser. We are faster to reach from an AI client, keep your data local, and do not bill you again next year. Prices checked against their pricing page on 12 September 2026; volume tiers reduce their per-seat price at five licences and above.
Crawler suits any team responsible for a website, but three get the most out of the audit-to-verified loop.
Run the audit, hand over a branded plan, and come back with evidence that the fixes landed.
See AgencyReproduce the issue on the exact URL, ship the change, then re-check it from your editor’s AI client.
See the MCP setupMake ownership and progress legible to people who will never open a crawler themselves.
Common questionsTrack the AI traffic you win.
Crawler checks the site. Visibility Tracker shows who arrives from ChatGPT, Perplexity and Gemini, and which AI crawlers read your pages.
Crawler is new, and we would rather you arrived informed than surprised. Everything about how it works is written down.
Download the free tier and work through a real audit first. Upgrade from inside the app when you need rendering or client reporting.
$0
The full audit-and-verify loop.
free · no card details needed
$99 once
Rendering, history and data out.
one-time · lifetime use
$149 once
Client workspaces and your branding.
one-time · lifetime use
One-time payment. The app does not stop working.
A licence is bound to one machine and works offline for 30 days between refreshes, with a 14-day grace period if our server is unreachable. Your purchase includes 12 months of new releases; after that the app keeps running forever and the $19/year update pass is optional. Start on the free tier: no card, no account.
Sold through LemonSqueezy as merchant of record, which handles VAT and sales tax. Optional AI provider usage is billed by that provider. Crawler licences and VisibilityKit Intelligence subscriptions are separate products.
Mostly you would not, at first. Run both. Crawler wins on three things: your AI client can drive a real crawl through a first-class MCP server, it computes actual PageRank on your link graph, and it tracks each fix through to a verified re-check. Screaming Frog still has more individual checks and a more mature CLI.
The build for your platform: a universal macOS app for Apple Silicon and Intel, signed with an Apple Developer ID and notarized by Apple; a signed 64-bit Windows installer; or a Linux AppImage, with a .deb for Debian and Ubuntu. Auto-updates are cryptographically signed and verified against a key embedded in the app before anything installs.
Onto your own disk. We run no crawl server and cannot see your crawls. The only data that leaves your machine is what an integration you configured needs: a Google API call, or a prompt to the AI provider whose key you entered.
No. It is the complete audit, Action Center and verification loop, including the MCP server, with no time limit and no account. Paid tiers add JavaScript rendering, integrations, crawl history, scheduling, exports and client reporting.
You buy inside the app, which opens a LemonSqueezy checkout. The licence is bound to one machine. Moving to a new Mac currently means deactivating on the old one, which releases the local token. Tell us if you are stuck and we will sort it out.
Any LLM or AI client where an MCP server can be connected and invoked. The server ships with the app, so there is nothing separate to install or keep running.
Yes, with a Marketer licence and a local Chrome or Chromium. Rendering uses a bounded hydration delay rather than waiting for guaranteed network idle, and a failed render is recorded as a failure rather than counted as a successful rendered check.
No. It finds issues, helps you prioritise and assign them, and verifies the result after your team ships the change. It does not edit your site.
No, and we will not pretend otherwise. An audit describes conditions on your website. Whether an AI assistant cites or recommends you has to be measured separately. That is what VisibilityKit Intelligence does.
Not today. The desktop scheduler runs while Crawler is open, so leave it running for scheduled work.
Yes. The download button detects your operating system and serves the matching build: macOS, Windows or Linux. The other platforms are linked right under it, and every build comes from the same signed release pipeline.
Start with a real audit of a site you care about. Free tier, no account, and the findings never leave your machine.
Free tier, no card. Universal build for Apple Silicon and Intel, signed and notarized. Licences are bought inside the app.