VisibilityKit
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VisibilityKit

Prove it worked.

Three tools for the three moments that decide whether AI search works for you: when AI crawlers read your site, when AI answers your buyers, and when those buyers click through. Use one, or use them together.

Why three products

AI search happens in three steps. Each one needs its own tool.

Most teams can see one of these steps at best. VisibilityKit covers all three, so you can tell where you are being lost and fix that part.

  1. 1

    AI crawlers read your site

    Before an assistant can cite a page it has to fetch it, parse it and follow your links. Broken pages, thin content and pages that only appear after JavaScript runs are invisible at this step.

    VisibilityKit Crawler
  2. 2

    AI answers your buyers

    A buyer asks which tool, service or product to choose. The answer names a few brands, recommends one and cites a handful of sources. You are either in that answer or you are not.

    VisibilityKit Intelligence
  3. 3

    Buyers click through

    Some of those people visit you. Most analytics tools file them under generic referrals and never see the crawlers at all, so the channel looks smaller than it is.

    Visibility Tracker
Before AI reads your site

VisibilityKit Crawler

Crawl from your AI. Verify every fix.

A desktop SEO crawler your AI client can drive directly. Find what is broken on your site, turn findings into assigned work, then re-check the pages and keep the evidence that the fix landed.

How you get it
Desktop app for macOS, Windows and Linux
Plans
Free tier, plus one-time Marketer and Agency licences
Best for
SEO consultants, agencies, developers and in-house web teams
Download Crawler

What Crawler does

  • Built-in MCP server with 36 tools: start and steer real crawls from any MCP-ready AI client
  • Findings become assigned work with owners, notes and status
  • Re-crawl affected URLs after a deploy and record what the site actually returned
  • PageRank on your own internal links, and raw vs rendered (JavaScript) comparison
  • Compare two crawls to catch regressions before a client does
  • Branded HTML action plans and a workspace per client
  • Crawl data stays on your own machine
Everything Crawler does
When AI answers your buyers

VisibilityKit Intelligence

See why AI recommends your competitors.

Run real buyer questions through Perplexity, ChatGPT and Google AI Overviews, inspect every answer and the sources behind it, and get a ranked plan for what to fix next. Evidence, not another AI score.

How you get it
Web app, nothing to install
Plans
Free visibility preview, then monthly Solo and Marketer plans
Best for
Brands, marketers and agencies managing several brands
Explore Intelligence

What Intelligence does

  • Mentions, recommendations and citations reported as three separate signals
  • Each engine measured on its own, with Gemini as an add-on
  • Balanced buyer-question audits built from your category, audience and competitors
  • Every answer and cited source kept, so each result can be checked
  • Competitor gaps and share of voice: who gets recommended, and on which topics
  • An action plan ranked by impact, confidence and effort
  • Multi-brand workspaces, client viewers and white-label reports for agencies
Everything Intelligence does
After AI sends you visitors

Visibility Tracker

See the visitors AI sends you. And the bots it sends first.

Website analytics built for AI search. Pageviews, visitors and referrers like any analytics tool, plus the two numbers the others leave out: people arriving from AI assistants, and the AI crawlers reading your pages.

How you get it
One lightweight script tag, plus an optional server connection
Plans
Free plan for one site, paid Growth and Agency plans
Best for
Site owners, marketers and agencies running client sites
Explore Tracker

What Tracker does

  • Visitors from ChatGPT, Perplexity, Gemini, Claude and more, reported as their own source
  • AI crawler visits (GPTBot, ClaudeBot, PerplexityBot and others) reported from your server
  • No-code crawler connections for Cloudflare, Vercel and WordPress
  • Pageviews, top pages, referrers, UTM campaigns, devices and custom events
  • Visitor journeys and time on page
  • Consent mode and a cookieless option
  • Bots kept out of your visitor numbers
Everything Tracker does

Which one do I need?

Start with the job in front of you. The products work well together, but none of them needs the others.

Every product has a free way in.

Each product is priced on its own, so you only pay for the part of the job you need. Full plans and limits live on each product page.

VisibilityKit Crawler

Desktop licence

  • Free tier, no card details needed
  • Marketer and Agency are one-time licences
  • Bought inside the app after you download it
See Crawler plans

VisibilityKit Intelligence

Monthly subscription

  • Free visibility preview to start
  • Solo and Marketer plans, billed monthly
  • Agency plans scoped with our team
See Intelligence plans

Visibility Tracker

Monthly subscription

  • Free plan for one site, no card needed
  • Growth and Agency plans for more sites and traffic
  • Extra sites available on paid plans
See Tracker plans

Questions, answered.

What is VisibilityKit?

VisibilityKit is a family of three products for AI search. Crawler audits your website and verifies fixes, Intelligence shows how AI assistants answer questions about your brand and competitors, and Visibility Tracker measures the visitors and crawlers that AI sends to your site.

Do I need all three products?

No. Each product works on its own and is priced on its own. Many teams start with the one that matches their most urgent question and add the others later.

How do the products work together?

They cover the three steps of AI search in order. Crawler makes sure AI crawlers can read your pages, Intelligence shows whether AI answers mention, recommend and cite you, and Tracker shows the crawler visits and the people who click through. Together they tell you where you are being lost and whether a change helped.

Which AI engines do you cover?

Intelligence measures Perplexity, ChatGPT and Google AI Overviews, with Gemini as an add-on. Tracker recognises visitors from ChatGPT, Perplexity, Gemini, Claude, Copilot and more, and crawlers such as GPTBot, ClaudeBot, OAI-SearchBot and PerplexityBot. Crawler works with any MCP-ready AI client.

Is Crawler a web app?

No. Crawler is a desktop app for macOS, Windows and Linux. Your crawl data is stored on your own machine, not on our servers. Intelligence and Tracker are web apps.

Is there a free way to try each product?

Yes. Crawler has a free tier, Intelligence starts with a free visibility preview, and Tracker has a free plan for one site. None of them needs a card to start.

Do you work with agencies?

Yes. Crawler keeps a workspace per client and exports branded action plans, Intelligence supports multi-brand workspaces, client viewers and white-label reports, and Tracker has an Agency plan for many client sites.

Every product has a free way in, and none of them needs the others.

Download CrawlerExplore IntelligenceExplore Tracker