AI share of voice (AI SOV) measures your brand's visibility in AI responses as a proportion of total brand mentions within your competitive category. If AI platforms mention 5 competitors when discussing your category, your share of voice is the percentage of total mentions that reference your brand.
AI SOV is a competitive metric that provides context for your absolute visibility numbers. A citation rate of 20% might sound low, but if your closest competitor has only 15%, you're actually leading your category.
Tracking AI SOV helps brands understand their competitive position in the AI search landscape and identify which competitors are gaining or losing ground.
AI share of voice is directly correlated with market share in AI-influenced purchasing decisions. Brands with higher AI SOV capture more consideration, more traffic, and more conversions from AI-referred users.
Monitoring SOV trends also provides early warning of competitive threats: if a competitor's AI SOV is growing rapidly, they may be investing heavily in AEO.
VisibilityKit Intelligence calculates share-of-voice rates against the competitors you track, and shows which competitors are recommended for which buyer questions. The Brand Graph diff surfaces the topics competitors cover that you do not.
AI SOV is calculated by dividing your brand's AI mentions by the total mentions of all tracked brands (yours plus competitors) for relevant queries. VisibilityKit Intelligence calculates it for every platform it measures.
AI SOV shows your competitive position in AI search. Even if your absolute citation numbers are growing, if competitors are growing faster, your relative position may be declining.
Yes, by implementing AEO strategies that increase your citation frequency while monitoring competitor approaches. Focus on queries where competitors have high SOV but you don't: these represent the biggest opportunities.
A numerical metric that quantifies how visible and prominent a brand is across AI search platforms.
The degree to which a brand or website appears in AI-generated responses across platforms like ChatGPT, Perplexity, and Claude.
A brand's relative position or prominence within AI-generated search results and recommendations.
The frequency at which a brand or content source is referenced in AI-generated responses relative to the total number of relevant queries.
The continuous process of tracking how AI platforms discuss, reference, and represent your brand.
See how often ChatGPT, Perplexity, Gemini and Google AI Overviews mention, recommend and cite your brand, with the evidence behind every answer.
Explore Intelligence