Brand fidelity measures whether what AI assistants say about your brand matches the facts. Each claim is compared with what the brand has confirmed and placed into one of five states: aligned (matches), absent (a fact AI leaves out), contradicted (AI says something that conflicts with the facts), externally-sourced (based on third-party information) or unverified (cannot be checked).
Tracking these states over time shows whether AI's picture of your brand is improving or drifting.
Inaccurate AI answers about pricing, features or availability mislead buyers before they ever reach your site. Fidelity tracking catches contradictions early and shows which facts AI keeps getting wrong.
VisibilityKit Intelligence reconciles every claim AI makes about your brand into the five fidelity states and tracks them over time in the Record, with the raw answer as evidence for each claim.
AI answers state that a product has no free plan, while the brand offers one. The claim is marked contradicted, and the brand updates its pricing page and third-party listings.
The claim comes from third-party information rather than from facts the brand has confirmed. It may be right or wrong, but it is worth reviewing because you do not control the source.
Make the correct fact clear and consistent on your own site and on the sources AI relies on, then check whether the claim moves to aligned over time.
When an AI platform generates false, fabricated, or inaccurate information presented as fact.
The process of connecting AI responses to verified, real-world information sources to ensure accuracy.
The preserved raw AI answer and cited sources behind a visibility result, kept so any number can be checked.
The practice of clearly defining and connecting your brand as a distinct entity that AI platforms can recognize and reference.
See how often ChatGPT, Perplexity, Gemini and Google AI Overviews mention, recommend and cite your brand, with the evidence behind every answer.
Explore Intelligence