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Outlinks

The links a page points to, both to other pages on your site and to external sites.

CrawlerCrawling & Technical SEO

Definition

Outlinks are every link found on a page. Internal outlinks point to your own URLs. External outlinks point to other domains.

Auditing outlinks shows broken destinations, links that pass through redirects and pages that link out excessively.

Why It Matters

Outlinks to broken or redirected URLs create a poor experience and waste crawl budget. A page's outlinks also decide how its link equity is shared.

How VisibilityKit Helps

VisibilityKit Crawler records the outlinks for every page it crawls, with their status, so you can find links to broken or redirected destinations in one place.

Frequently Asked Questions

Should I nofollow external links?

Only when you do not want to vouch for the destination, such as paid or user-generated links. Normal editorial links can stay followed.

Do too many outlinks hurt a page?

Very large numbers dilute the equity each link passes and can make the page harder to use. Keep them purposeful.

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