PageRank scores a page by how many pages link to it and how important those linking pages are. Computed on the link graph of a single site, it shows how link equity flows through your internal links.
It is different from third-party authority scores, which estimate strength from external backlinks.
Internal PageRank shows whether your most valuable pages actually receive the most internal links. If a key product page scores low, your navigation is pointing attention somewhere else.
VisibilityKit Crawler computes actual PageRank on the link graph your crawl built, not a vendor score that stands in for link equity. Use it to find important pages that are under-linked and to check the effect of navigation changes.
It uses the same foundational algorithm but only over your own site's internal links. Google's version also uses links from other sites and many other signals.
Link to it from more pages, especially from pages that already score high, such as the homepage and main navigation.
Linking between pages on the same website to help visitors, search engines and AI crawlers find and understand content.
The internal links pointing to a page from other pages on the same site.
The links a page points to, both to other pages on your site and to external sites.
A page that exists on your site but has no internal links pointing to it.
Recommendations for new internal links that would strengthen under-linked pages.
A desktop SEO crawler for macOS, Windows and Linux. Find what is broken, assign the work, then verify every fix. Crawl data stays on your machine.
Get Crawler free