A branded prompt is a question that already contains your brand name, such as 'Is Acme good for small teams?' or 'Acme vs Globex'. A discovery question does not name any vendor, for example 'What are the best project management tools for small teams?'.
AI assistants almost always mention a brand that appears in the question. Mixing branded and discovery questions in one number therefore makes a brand look far more visible than it is to buyers who have never heard of it.
Discovery questions are where AI introduces buyers to brands they did not know. If branded prompts are counted together with them, a brand can report strong AI visibility while being absent from the questions that bring in new customers.
VisibilityKit Intelligence labels branded prompts in its prompt set and never treats discovery and branded questions as equivalent, so branded questions cannot inflate discovery visibility.
A brand is mentioned in 95% of answers to questions that include its name, but in only 10% of open category questions. Reported together, the numbers would hide the gap that matters most.
Yes. They show how AI describes your brand when buyers ask about it directly, which matters for accuracy and reputation. They just need to be reported separately from discovery questions.
A buyer question that does not name any brand, such as 'best CRM for startups'. It shows whether AI brings your brand to buyers who are still exploring the category.
A question a real buyer would ask an AI assistant when researching a category, used to measure how AI answers treat your brand.
The commercial goal behind a buyer question, such as discovering options, comparing vendors or checking a specific brand.
The fixed, reviewable list of buyer questions used to measure a brand's AI visibility consistently over time.
The degree to which a brand or website appears in AI-generated responses across platforms like ChatGPT, Perplexity, and Claude.
See how often ChatGPT, Perplexity, Gemini and Google AI Overviews mention, recommend and cite your brand, with the evidence behind every answer.
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