A brand graph represents the topics, products and attributes that AI answers connect with a brand. Comparing your brand graph with a competitor's shows the topics where AI associates them, but not you, with a buyer need.
The difference between the two, often called a brand graph diff, is a direct list of content and positioning gaps as AI sees them.
Competitors often win AI recommendations because AI links them to specific topics that buyers ask about. Seeing those topics tells you exactly what to cover, rather than guessing from keyword tools.
VisibilityKit Intelligence's Brand Graph diff surfaces the exact topics competitors cover that you do not, ranked and backed by cited evidence.
A keyword gap compares search rankings. A brand graph compares the topics AI actually associates with each brand in its answers, which is what drives AI recommendations.
Create or improve content on the missing topics and earn mentions on the sources AI cites for them.
Topics or queries where competitors are cited by AI but your brand is absent, representing visibility opportunities.
The process of analyzing how your competitors perform in AI-generated responses compared to your brand.
The degree of expertise and trustworthiness a brand demonstrates in a specific subject area, as perceived by AI platforms.
The practice of clearly defining and connecting your brand as a distinct entity that AI platforms can recognize and reference.
See how often ChatGPT, Perplexity, Gemini and Google AI Overviews mention, recommend and cite your brand, with the evidence behind every answer.
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