A broken link points to a URL that no longer works. The destination may have been deleted, moved without a redirect or mistyped.
Broken links can be internal (to your own pages) or external (to other sites).
Broken links frustrate visitors, waste crawl budget and throw away the link equity the link would have passed.
VisibilityKit Crawler lists every broken link with the page it sits on and its anchor text. Assign the fix in the Action Center, then re-check the source page to verify the link now works.
A few will not sink a site, but many broken links signal poor maintenance and waste crawl budget and link equity.
Update the link if you control the page. Add a 301 redirect if the old URL has external links or traffic.
Three-digit codes a server returns with every response to say whether the request succeeded, redirected or failed.
The HTTP status a server returns when the requested page does not exist.
The internal links pointing to a page from other pages on the same site.
The links a page points to, both to other pages on your site and to external sites.
Re-checking a page after a fix ships to confirm, with evidence, that the issue is actually resolved.
A desktop SEO crawler for macOS, Windows and Linux. Find what is broken, assign the work, then verify every fix. Crawl data stays on your machine.
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