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MCP Server

A program that exposes tools to AI clients through the Model Context Protocol.

CrawlerProduct FeaturesAlso known as: Crawler MCP server

Definition

An MCP server publishes a set of tools, each with a name, description and input schema. An AI client connects to it and calls those tools on the user's behalf.

In VisibilityKit Crawler, the MCP server is built into the app and runs locally on your machine. There is no hosted MCP endpoint.

Why It Matters

A built-in server means your AI assistant configures and starts a real crawl, not a saved profile it has to pick from, and the desktop window fills in live as it runs.

How VisibilityKit Helps

VisibilityKit Crawler's MCP server exposes 36 tools, including starting and pausing crawls, listing issues, reading pages and links, comparing crawls, saving snapshots, exports and fix checks. It is included on every plan and works with any LLM or AI client that can connect to and call an MCP server.

Example

Ask your AI assistant to start a full crawl of your site. The Crawler window opens the crawl and fills in live, and the assistant can then list the top issues and re-check a page after you ship a fix.

Frequently Asked Questions

Do I need to install the MCP server separately?

No. It ships with the app, so there is nothing separate to install or keep running.

Is the MCP server included in the free plan?

Yes.

Browse the glossary

301 vs 302 Redirect404 Error
Action CenterAEO AuditAEO vs GEOAEO vs SEOAI Answer EngineAI Brand MonitoringAI CitationAI Competitive AnalysisAI Content GapAI Content OptimizationAI Crawler AccessAI CrawlingAI DiscoverabilityAI Engine Optimization (AEO)AI GroundingAI HallucinationAI IndexingAI Marketing ROIAI MentionAI RecommendationAI Reputation ManagementAI Search RankingAI Search TrendsAI Search vs GoogleAI SEO StrategyAI SERPAI Share of VoiceAI Traffic AttributionAI VisibilityAI Visibility Action PlanAI Visibility SnapshotAI Visibility vs SEO RankingAI-First Content StrategyAI-First SEOAI-Powered SearchAI-Ready ContentAnswer EngineAnswer EvidenceAnswers Matrix
Brand FidelityBrand GraphBrand Visibility ScoreBranded PromptBroken LinkBuyer IntentBuyer Question
Canonical TagChatGPT SEOCitation RateCitation TrackingClaude OptimizationClient Viewer RoleClient WorkspacesContent CitabilityConversational SearchCrawl BudgetCrawl ComparisonCrawl DepthCrawl SnapshotCustom Extraction
DeepSeek SearchDuplicate Content
Entity Optimization
Fix VerificationFound but Not Cited
Gatekeeper SourceGemini SearchGenerative Engine Optimization (GEO)Google AI OverviewsGoogle Analytics 4 (GA4)Google Search ConsoleGrok Search
Heading Structure (H1 to H6)HreflangHTTP Status Codes
Image Alt TextIndexabilityInlinksInternal Link SuggestionsInternal LinkingInternal PageRank
JavaScript Rendering
Knowledge Graph
Large Language Model (LLM)llms.txtLocal-Only Crawl DataLooker Studio Export
MCP ServerMention vs Recommendation vs CitationMeta AI SearchMeta DescriptionMicrosoft Copilot SearchModel Context Protocol (MCP)Multi-Brand Portfolio
Natural Language Processing (NLP)Noindex (Meta Robots)
Orphan PageOutlinks
Perplexity RankingPrompt OptimizationPrompt Set
Redirect ChainRedirect LoopRedirect MapRendered vs Raw HTMLResponse Timerobots.txt
Scheduled CrawlSchema MarkupSearch Console Winners and LosersSemantic SearchSEO CrawlerSoft 404Structured Data for AI
Technical SEO AuditThin ContentTitle TagTopical Authority
URL List Mode
VisibilityKit vs Alternatives
Web CrawlerWhite-Label Report
XML Sitemap
Zero-Click Search

Put these terms to work

VisibilityKit Crawler

A desktop SEO crawler for macOS, Windows and Linux. Find what is broken, assign the work, then verify every fix. Crawl data stays on your machine.

Get Crawler free