Now availableVisibilityKit CrawlerDownload for Mac

Search Console Winners and Losers

The pages that gained or lost the most clicks in Google Search Console between two periods.

CrawlerProduct Features

Definition

Winners and losers compares Search Console performance over two date ranges and ranks pages by the change in clicks or impressions.

Joined with crawl data, it can show whether a losing page also has a technical issue.

Why It Matters

It points you at the pages where something changed, so investigation starts in the right place.

How VisibilityKit Helps

VisibilityKit Crawler can report Search Console winners and losers when the Google Search Console integration is connected, which is part of the Marketer plan.

Frequently Asked Questions

What periods are compared?

Two date ranges you choose, typically this month against last month.

Why would a page lose clicks?

Ranking drops, lower demand, a changed search result layout or a technical problem on the page.

Browse the glossary

301 vs 302 Redirect404 Error
Action CenterAEO AuditAEO vs GEOAEO vs SEOAI Answer EngineAI Brand MonitoringAI CitationAI Competitive AnalysisAI Content GapAI Content OptimizationAI Crawler AccessAI CrawlingAI DiscoverabilityAI Engine Optimization (AEO)AI GroundingAI HallucinationAI IndexingAI Marketing ROIAI MentionAI RecommendationAI Reputation ManagementAI Search RankingAI Search TrendsAI Search vs GoogleAI SEO StrategyAI SERPAI Share of VoiceAI Traffic AttributionAI VisibilityAI Visibility Action PlanAI Visibility SnapshotAI Visibility vs SEO RankingAI-First Content StrategyAI-First SEOAI-Powered SearchAI-Ready ContentAnswer EngineAnswer EvidenceAnswers Matrix
Brand FidelityBrand GraphBrand Visibility ScoreBranded PromptBroken LinkBuyer IntentBuyer Question
Canonical TagChatGPT SEOCitation RateCitation TrackingClaude OptimizationClient Viewer RoleClient WorkspacesContent CitabilityConversational SearchCrawl BudgetCrawl ComparisonCrawl DepthCrawl SnapshotCustom Extraction
DeepSeek SearchDuplicate Content
Entity Optimization
Fix VerificationFound but Not Cited
Gatekeeper SourceGemini SearchGenerative Engine Optimization (GEO)Google AI OverviewsGoogle Analytics 4 (GA4)Google Search ConsoleGrok Search
Heading Structure (H1 to H6)HreflangHTTP Status Codes
Image Alt TextIndexabilityInlinksInternal Link SuggestionsInternal LinkingInternal PageRank
JavaScript Rendering
Knowledge Graph
Large Language Model (LLM)llms.txtLocal-Only Crawl DataLooker Studio Export
MCP ServerMention vs Recommendation vs CitationMeta AI SearchMeta DescriptionMicrosoft Copilot SearchModel Context Protocol (MCP)Multi-Brand Portfolio
Natural Language Processing (NLP)Noindex (Meta Robots)
Orphan PageOutlinks
Perplexity RankingPrompt OptimizationPrompt Set
Redirect ChainRedirect LoopRedirect MapRendered vs Raw HTMLResponse Timerobots.txt
Scheduled CrawlSchema MarkupSearch Console Winners and LosersSemantic SearchSEO CrawlerSoft 404Structured Data for AI
Technical SEO AuditThin ContentTitle TagTopical Authority
URL List Mode
VisibilityKit vs Alternatives
Web CrawlerWhite-Label Report
XML Sitemap
Zero-Click Search

Put these terms to work

VisibilityKit Crawler

A desktop SEO crawler for macOS, Windows and Linux. Find what is broken, assign the work, then verify every fix. Crawl data stays on your machine.

Get Crawler free