An orphan page can only be reached by typing its URL, from a sitemap or from an external link. A crawler that follows internal links will not find it.
Orphans usually appear after redesigns, when campaign landing pages are left behind or when a CMS publishes pages outside the navigation.
Search engines rarely rank orphan pages well because they receive no internal link equity and are discovered late or not at all.
Compare the URLs VisibilityKit Crawler finds by following links with the URLs in your XML sitemap or a URL list. Pages that appear only in the list are orphan candidates, and internal link suggestions help you connect them.
Compare a link-following crawl with a list of all known URLs, such as your XML sitemap or analytics landing pages. URLs missing from the crawl are orphans.
Link to the ones that matter. Redirect or remove the ones that no longer serve a purpose.
Linking between pages on the same website to help visitors, search engines and AI crawlers find and understand content.
The internal links pointing to a page from other pages on the same site.
A file listing the URLs you want search engines to discover and index.
Crawling only a supplied list of URLs, without following their links.
Recommendations for new internal links that would strengthen under-linked pages.
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