Found but not cited describes a gap where your brand or your subject matter appears in an AI answer, but the sources the AI credits are someone else's pages. Your content may be missing, harder to extract, or less trusted than the third-party pages the AI chose.
This gap is different from being absent. The AI already knows you are relevant; it just is not using your own content as the evidence.
Citations send attention and authority to the cited page. When a competitor or a third-party site is cited for information about your own category, they gain the credibility and the clicks that could have gone to you.
VisibilityKit Intelligence surfaces found-but-not-cited cases in its gatekeeper source map, and turns them into specific pages to create or update in the action plan.
Common reasons are that your site lacks a clear page answering the question, the information is hard to extract, or third-party pages are seen as more authoritative on that topic.
Publish a clear, well-structured page that directly answers the question, keep facts consistent across the web, and make sure the page is crawlable and well linked.
A page or publication that AI assistants repeatedly cite when answering questions in your category, effectively controlling which brands appear.
A reference or mention of a brand, website, or source within an AI-generated response.
A measure of how likely a piece of content is to be cited by AI platforms in their generated responses.
A prioritised list of page, content, entity and authority work, where each item traces back to measured AI answer evidence.
See how often ChatGPT, Perplexity, Gemini and Google AI Overviews mention, recommend and cite your brand, with the evidence behind every answer.
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